Protecting the Brand
Pin Cancer is trademarked.
A New Look
A new logo is introduced further focusing brand awareness. Additional virtual platforms are also added by way of an online store to sell merchandise. This increases the organizations reach by 65% in the first month of sales.
Pin Cancer trademarks its logo.
Donations to St. Jude
Pin Cancer board members agree to raise funds for St. Jude Children’s Research Hospital allowing the organization to be recognized as a charitable partner of St. Jude.
Growing the Team
The Board of Directors elect two new Board Members to help build and grow the organization and its mission. The organization also brings on its first marketing intern to help grow the cause.
More Brand Protection
“Wrestle for a Cure” is trademarked. A process that took 2 years because it was opposed by Susan G Komen.