Pin Cancer was founded in 2011 by former wrestler Dan Tramontozzi after getting the news that his mother had been diagnosed with Stage 3 Ovarian Cancer. Since then, the organization has grown from a small grass roots campaign in Northern, NJ to a nationally recognized wrestling nonprofit.
Protecting the Brand
Pin Cancer is trademarked.
A New Look
A new logo is introduced further focusing brand awareness. Additional virtual platforms are also added by way of an online store to sell merchandise. This increases the organizations reach by 65% in the first month of sales.
Hall of Donors
Pin Cancer trademarks its logo.
Donations to St. Jude
Pin Cancer board members agree to raise funds for St. Jude Children’s Research Hospital allowing the organization to be recognized as a charitable partner of St. Jude.
Growing the Team
The Board of Directors elect two new Board Members to help build and grow the organization and its mission. The organization also brings on its first marketing intern to help grow the cause.
More Brand Protection
“Wrestle for a Cure” is trademarked. A process that took 2 years because it was opposed by Susan G Komen.